Role Title: Social Media Manager

Salary: Up to £32,500 per annum (dependent on experience)

Location: Manchester, UK. Hybrid working model with a minimum of 2 days per week in the Manchester office. 

About British Cycling

British Cycling exists to bring the joy of cycling to everyone.

We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.

We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.

About the role

British Cycling is looking for a Social Media Manager to join our marketing team in Manchester.

Sitting within the Brand and Engagement directorate, this role plays a vital part in shaping how British Cycling shows up across social media. You’ll translate our wider content strategy into platform-specific social plans, ensuring the right content reaches the right audience at the right time.

Working closely with the Content Lead, you’ll help deliver insight-led social media activity across our three core channels: British Cycling, the Tour of Britain, and the Great Britain Cycling Team (GBCT). You’ll also line manage and develop our Social Media Officer, supporting their growth while ensuring high-quality day-to-day output.

From grassroots participation stories and social impact programmes to the drama of Britain’s biggest races and the success of our elite riders, you’ll help shape the voice of cycling across the country.

What will you be doing? 

• Leading the planning and execution of social media activity across British Cycling, Tour of Britain and Great Britain Cycling Team channels
• Translating the wider content strategy into platform-specific social media plans, formats and publishing rhythms
• Providing expert guidance on social output to maximise reach and engagement
• Line managing and developing the Social Media Officer, supporting performance, wellbeing and professional growth
• Overseeing day-to-day social delivery and community management, ensuring consistent quality, tone and responsiveness
• Supporting the Content Lead with monthly reporting, analysis and insight, turning performance data into clear recommendations
• Working closely with colleagues across Marketing, Events, GBCT, Commercial and Sport & Participation teams to deliver joined-up social campaigns
• Identifying opportunities to innovate across social media, testing new formats, features and platforms
• Supporting live coverage of major events, working flexibly across some evenings and weekends (with time off in lieu)

About you

Essential

• 3+ years experience delivering and managing social media activity across multiple platforms.
• Strong understanding of platform best practice, audience behaviour and content optimisation.
• Confident using analytics and reporting tools to inform decisions and measure performance.
• Excellent written communication skills and attention to detail.
• Strong organisational and planning skills, with the ability to manage multiple priorities.

Desirable

• Experience line managing or mentoring colleagues.
• Experience working on live sport or major events.
• Experience contributing to strategic reporting or performance dashboards.
• Knowledge of cycling or the wider sporting landscape.

What are the perks? 

• Competitive Salary 
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension

How to apply

Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below.

Applications close: Monday 30th March 2026